352-273-2598 ashleynmcleod@ufl.edu

March 2013

What does ‘local food’ mean to consumers? Join this session to learn about one of the first research efforts aimed at better understanding consumers’ food purchasing behaviors and patterns, the economic impacts of local food and consumer perceptions. Learn what Floridians buy, as well as the branding potential for businesses of all sizes and commodities.

Presentations by:

  • Alan Hodges, Food & Resource Economics Department extension scientist
  • Rachel Divine, PIE Center research coordinator
  • Sonia Tighe, Florida Specialty Crop Foundation executive director

Watch the recording

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