What does the public think about Florida's water?

The groundwater that Florida so heavily depends upon is being depleted due to high population growth, urban development and the agricultural needs of the state. As one of Florida’s most contentious issues, water conflict is difficult to avoid. The PIE Center revisited the topic for the third year, asking voting-age Floridians about their attitudes, behaviors and experiences with water conservation, quality and quantity.
Floridians have water on their minds, want to conserve
Eighty-four percent of residents rated water as a highly or extremely important issue in Florida, behind only the economy and healthcare.
Floridians would pay more now to guarantee future water supply
Seventy-two percent of Floridians are willing to increase their water bill by 10 percent to protect Florida's water moving forward.
Floridians would sacrifice their lawns to conserve — to a point
Sixty-four percent of Floridians are willing to conserve water even if their lawn would be less green, but only 42 percent would conserve if it meant the grass would die.

Water & landscaping webinar

How do Floridians use water in their home landscapes? Under what conditions will Floridians adjust their use of fertilizers and pesticides in the home landscape? Join this session to learn the answers to these questions and more about the public perceptions, attitudes and knowledge of landscape water use as Alexa Lamm, assistant professor in agricultural education and communication, discusses the latest public opinion survey results with Michael Dukes, professor in agricultural and biological engineering.

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Water & agriculture webinar

Water remains one of the most critical issues facing the agricultural industry. What do Floridians think about supplying water for agricultural use? Join this session to learn the answers to these questions and more about public perceptions, attitudes and knowledge related to water use as Alexa Lamm discusses the latest PIE Center public opinion survey results. Kati Migliaccio will provide insights into the results based on her extensive experience working in water resource engineering.

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Read the reports


See a visual representation of the survey's most important findings.

Living in a state surrounded by water, Floridians prioritize water issues over public education and taxes. Residents and policymakers must balance water supply and quality standards with increased demands from population growth and environmental need.