The demand for locally produced food is growing rapidly in the US. This is potentially great news for producers who want to sell more local food. To understand this increased demand, this tool answers three main question: What do consumers think about local foods? What local foods do consumers buy? How can you sell more local food? As you proceed through the course, you will add local food items to your shopping cart and if you master the information presented, you’ll earn bags and coupons for use when you ‘check out’ at the end of the tool. Come shopping with us as we explore consumer perceptions and behaviors and opportunities to market and sell more local food.