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IE Center research shows that while consumers are largely unsure about genetically modified foods, they are interested in learning more. Researchers examine residents’ perceptions, awareness, purchasing behaviors and knowledge about food safety, food security and genetically modified food to helps farmers and organizations communicate effectively. Click on the project names below to read short summaries, download final reports, useful graphics and more.

Corn stalks growing in a field

Florida public opinions of food production (2014)

Faculty: Joy Rumble Graduate student: Taylor Ruth, Arthur Leal Consumers are becoming increasingly curious and interested in how their food is grown and processed. Issues such as food safety and use of new food technologies continue to be top concerns. Since consumers’ opinions regarding food issues is important to the sustainability of the agricultural industry, PIE Center research explores the attitudes, perceptions and purchasing habits related to food safety and genetically modified food. Final report  Executive summary  Food safety issue guide  Genetically modified food issue guide  Video  Food safety webinar  Genetically modified food webinar

 

Food production projects

  • Consumer knowledge & awareness of technologies to combat citrus greening

    Faculty: Joy Rumble, Alexa Lamm, Ricky Telg Staff: Melissa Taylor Graduate students: Taylor Ruth, Courtney Owens Funded by: Specialty Crop Research Initiative (USDA) A national group of researchers led by Kansas State University will team up to develop a treatment for citrus greening as part of this five-year, $9.8 million project. PIE Center researchers will examine consumer perceptions in Florida, California and Texas toward the use of biotechnologies in fighting citrus greening. The PIE Center will also develop and test potential marketing messages and provide input into the development of educational materials. Website 
  • Florida public opinions of food production (2014)

    Faculty: Joy Rumble Graduate student: Taylor Ruth, Arthur Leal Consumers are becoming increasingly curious and interested in how their food is grown and processed. Issues such as food safety and use of new food technologies continue to be top concerns. Since consumers’ opinions regarding food issues is important to the sustainability of the agricultural industry, PIE Center research explores the attitudes, perceptions and purchasing habits related to food safety and genetically modified food. Final report  Executive summary  Food safety issue guide  Genetically modified food issue guide  Video  Thesis  Food safety webinar  Genetically modified food webinar
  • Florida public opinions of food production (2013)

    Faculty: Joy Rumble Graduate student: Arthur Leal Consumers are becoming increasingly curious and interested in how their food is grown and processed. Issues such as food safety and use of new food technologies continue to be top concerns. Since consumers’ opinions regarding food issues is important to the sustainability of the agricultural industry, PIE Center research explores the attitudes, perceptions and purchasing habits related to food safety, food security and genetically modified food. Final report  Executive summary  Thesis  Webinar