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s consumers become more interested in how their food is grown and processed, PIE Center research promotes transparency, interactions and effective communications between farmers and the public. PIE Center researchers talk with consumers and producers to understand purchasing habits, communication preferences and perceptions of the food they grow or eat. PIE Center research helps farmers and organizations communicate and market effectively with consumers who are eager to support their local economies.

Local food

As consumers become more interested in how their food is grown and processed, PIE Center research promotes transparency, interactions and effective communications between farmers and the public. PIE Center researchers talk with consumers and producers to understand purchasing habits, communication preferences and perceptions of the food they grow or eat. PIE Center research helps farmers and organizations communicate and market effectively with consumers who are eager to support their local economies.

Food production & technology

PIE Center research shows that while consumers are largely unsure about genetically modified foods, they are interested in learning more. Researchers examine residents’ perceptions, awareness, purchasing behaviors and knowledge about food safety, food security and genetically modified food to helps farmers and organizations communicate effectively. Click on the project names below to read short summaries, download final reports, useful graphics and more.