anchers and producers focus on the welfare and well-being of their animals as well as the lands on which the livestock are raised. PIE Center research helps organizations communicate and market effectively with their members, readers and external audiences. Click on the project names below to read short summaries, download final reports, useful graphics and more.
National public opinions of animal welfare
Faculty: Joy Rumble
Staff: Sandra Anderson
Graduate student: Taylor Ruth
The PIE Center’s first national public opinion survey will launch in early 2016, focusing on Americans’ attitudes, knowledge and behaviors associated with animal welfare in agriculture.Dissertation
National public opinions of animal welfareFaculty: Joy Rumble Staff: Sandra Anderson Graduate student: Taylor Ruth The PIE Center's first national public opinion survey will launch in early 2016, focusing on Americans' attitudes, knowledge and behaviors associated with animal welfare in agriculture. Dissertation
Florida CattleWomen's Association membership surveyFaculty: Ricky Telg Student: Shelby Oesterreicher Funded by: Florida CattleWomen's Association PIE Center researchers expect to uncover the benefits and barriers to membership in the Florida CattleWomen’s Association and to identify ways to enhance the internal and external communications of the organization.
Florida Cattlemen's Association readership surveyFunded by: Florida Cattlemen's Association The Florida Cattleman and Livestock Journal seeks to inform the members of the Florida Cattlemen’s Association about timely and relevant topics in the cattle industry. Because FCA has invested financial and personnel resources into the monthly publication for more than three decades, the organization hired the PIE Center to critically examine the publication, determine how it could improve and survey its readers for their opinions.
Florida Cattlemen's Association membership surveyFunded by: Florida Cattlemen's Association After a communications audit identified strengths and weaknesses in the internal and external communications of the Florida Cattlemen’s Association, the organization approached the PIE Center again to conduct a membership survey. In order to uncover the benefits and barriers to membership in the Florida Cattlemen’s Association, the PIE Center distributed a web-based survey to 1,771 current and former members of the organization.
Florida Cattlemen's Association communications auditFunded by: Florida Cattlemen's Association In an effort to communicate effectively with its internal and external audiences, the Florida Cattlemen’s Association approached the PIE Center with interest in conducting a communications audit. The goal of an audit is to identify the strengths and weaknesses of an organization’s communications materials and processes within the organization as well as with its stakeholders. The PIE Center requested and received a representative sampling of materials the association uses to communicate. The resources, which included a membership recruitment folder, brochures and FCA website, were reviewed and analyzed for consistency, usability, messaging strategies and effectiveness.