352-273-2598 ashleynmcleod@ufl.edu

Bryan G. Frenz: Precision agriculture is social

/>Business amateurs and high-level professionals alike are doping on a connectivity phenomenon — social media. Social media is essentially a distance-eliminating steroid for individuals and companies looking to brand a product or seek information about a figurative...

Carlos Madden: A sergeant in the Twitter army

I keep reminding myself not long ago I’d be watching TV and wonder why every program kept scrolling that pound sign from my mother’s old rotary phone across the screen attached to some phrase about the shows subject or host. #WalkingDead. #Conan. #OReillyFactor. When...

Tips for building a local brand

By Caroline Roper There’s a trend in the United States of “going local,” encouraging consumers to purchase from and support locally owned businesses. This movement has made its way into business models across the country. This trend has a largest impact on the...

Your employees are your best branding tool

By Quisto Settle All employees are brand managers. It’s a simple enough statement but what does it mean? It means your employees are the face of the organization because they interact directly with the public. It means that despite leadership receiving the most...