The UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources conducts research and educates people on how people form and act on opinions regarding complex agricultural and natural resources issues. The PIE Center encourages informed decision-making in three important areas, including exploring emerging issues impacting food and agriculture, advancing the responsible use of water and conservation of natural resources, and helping communities and organizations understand and adapt to changing agricultural and natural resources issues.
The PIE Center conducts research to learn more about what people think of Florida’s most valuable commodities, including strawberries and blueberries. 
When asked about purchasing preferences for Florida strawberries, 83 percent of respondents preferred to purchase strawberries that are grown in Florida, in comparison to Mexico and California. The reasoning for purchasing Florida strawberries was also investigated. Ninety-one percent of consumers purchase Florida strawberries because of their freshness, and 83 percent purchase them to support the economy.
The PIE Center also surveyed consumers to better understand national purchasing preferences and awareness of Florida’s blueberries. Research revealed most consumers want to purchase Florida blueberries. Respondents were also asked about the health benefits from eating blueberries and correctly identified most benefits offered by blueberries, including strengthening eyesight, improving memory, and lowering the risk of cancer.
Learn more by downloading the latest issue guide.
