March 23 (10:30-11:30am) – The Florida peach industry: Consumer research and marketing plan in collaboration with the Fresh From Florida campaign
Did you know that the Florida peach season is right around the corner, beginning in March? Did you even know that peaches grow in Florida? Many Floridians are uninformed about the Florida peach industry, however with marketing opportunities with the Florida Department of Agriculture and Consumer Services’ Fresh From Florida campaign, the Florida Fruit and Vegetable Association, and the University of Florida, awareness about this delicious crop is increasing.
We invite you to join us for the March session of the Easy as PIE webinar on the Florida peach research and marketing campaign. Speakers Sonia Tighe from the Florida Fruit and Vegetable Association and Tori Bradley, University of Florida graduate student, will provide findings from consumer surveys, give details on the Fresh From Florida peach marketing campaign, and relate it back to the local food industry in Florida. We hope you will be able to join us for this session!
Director of Membership, Florida Fruit and Vegetable Association
Executive Director, Florida Specialty Crop Foundation
Graduate Student, Department of Food and Resource Economics
University of Florida