For many producers, developing marketing strategies can be challenging and confusing yet they recognize the value in strengthening communication and the connection between consumers and the growers of their food. For example, producers may struggle with determining which is the better marketing strategy investment—improving a website, running an advertisement in a local newspaper or magazine, establishing signage, or developing a short video showcasing the farm? Join this session to learn research-based information about which media channels are the most effective in delivering information about local food and encouraging Florida consumers to purchase locally grown food.
Dr. Jessica Holt
Assistant Professor of Agricultural Communication
College of Agricultural and Environmental Sciences
The University of Georgia